Primitivo Felias III is a Multimedia Designer and Creative Director. He received his Bachelor of Fine Arts major in Visual Communications from the University of the Philippines. He was an Animation Director, Senior Visual Effects Artist, Compositor, Senior Video Editor, Art Director, Production Manager, Lead Graphics and Web Designer in various companies, including Virtual Guide Systems Development, Diliman Interactive Learning Center, Big Fish International, Buko Graphics Studios, Kaiko Video Productions, MediaKom, Rocket Sheep Productions, and  Holy Cow! Animation. He has an on-going original animation projects  titled Project "Bounty-Hunter" that involves 3D animations regarding social issues, "Project Jeep" that tackles the excitement, mundane and everything in between when riding a jeep, Project Lam-Ang, Project "Tinala", Project "Upside-Down" and Project "Noisy World".  Prime is the co-Founder and Creative Director of Amihan Animation Studios. He is the designer and webmaster of this site.