Abstract:

Presentation was an abridged version of a term paper for a master's class. The paper is currently being edited for possible submission in journals.

The COVID-19 pandemic was an unprecedented global crisis, pushing health agencies and ministries to formulate new strategies for crisis management. One of the primary solutions to curb new infections was the COVID-19 vaccine, which became controversial due to disinformation and public hesitancy. In light of this, information campaigns were launched to promote and advertise the vaccine to the public. Campaigns like these have historically made use of persuasion tactics to deliver a message to target audiences. Using semiotics, this paper examines the application of COVID-19 vaccination campaigns launched by the Philippines’ Department of Health and Singapore’s Ministry of Health through selected digital infographics and posters. The paper utilized four (4) artifacts, two (2) from each country.