Presentations

2024
6/1/2024. “A semiotic analysis of selected Philippine and Singaporean COVID-19 vaccine digital infographics and posters.” In Asia in an Era of (Un)Certainties: Transitions and Trajectories: 2024 Graduate Student Conference. Abstract

Presentation was an abridged version of a term paper for a master's class. The paper is currently being edited for possible submission in journals.

The COVID-19 pandemic was an unprecedented global crisis, pushing health agencies and ministries to formulate new strategies for crisis management. One of the primary solutions to curb new infections was the COVID-19 vaccine, which became controversial due to disinformation and public hesitancy. In light of this, information campaigns were launched to promote and advertise the vaccine to the public. Campaigns like these have historically made use of persuasion tactics to deliver a message to target audiences. Using semiotics, this paper examines the application of COVID-19 vaccination campaigns launched by the Philippines’ Department of Health and Singapore’s Ministry of Health through selected digital infographics and posters. The paper utilized four (4) artifacts, two (2) from each country.

2023

Presentation was an abridged version of my undergraduate thesis.

This study aims to understand how University of the Philippines Diliman Speech 30  instructors use communication accommodation strategies to address student difficulties in a post- COVID-19 instructional setting. Verbal and non-verbal immediacy from Anderson (1979) and  Christophel & Gorham (1995), along with Giles and Ogay's Communication Accommodation typologies (2007) comprise the theoretical framework. A triangulation approach was utilized in identifying the prevalent student difficulties among the respondents. First, a modified version of Robert Goodman's Student Difficulties Questionnaire (SDQ) was administered to 369 students taking the course. The results were then cross-examined in one-on-one follow-up interviews with 8 consenting participants. Upon a thematic analysis of the findings from the questionnaire and the interviews, emotional and mental disposition, focus, and emergent logistical and behavioral difficulties were identified as the most prevalent categories of student difficulties. Subsequently, the consenting participants were interviewed about the immediacy behaviors of their Speech 30 instructors that they perceive in class, primarily those that address their in-class difficulties. With regards to verbal immediate behaviors, the students perceived instructors incorporating humor, personal examples, simple language, feedback, reassuring tone, content and trigger warnings,  familiarity with course content, and building on students’ answers to their pedagogy in post- COVID-19 face-to-face classes. Perceived non-verbal immediacy behaviors included modified  seating arrangement, physical gestures, proximity, movement, fashion, and visual aids. These student-perceived immediacy behaviors indicate the instructor usage of approximation, interpretability, discourse management, emotional expression, and interpersonal control strategies to address student difficulties in post-COVID-19 Speech 30 classes held in the University.